Creating immersive experiences that drive outcomes and change behaviour
Immersive Insight develops next-generation Virtual Reality solutions that improve workforce capability, increase engagement, strengthen compliance, and support behaviour change across regulated and high-impact sectors.
We combine immersive technology, behavioral science, and
real-world industry expertise to create scalable training and wellbeing
solutions that deliver measurable outcomes.
For organisations operating in complex environments,
traditional learning methods often struggle to create realistic experiences.
Virtual Reality enables people to practise, learn and develop in environments
that closely replicate real-world situations without real-world consequences.
Immersive Insight is a science-led innovation partner that combines behavioural science, artificial intelligence (AI), virtual reality (VR) and industry expertise to create next-generation learning experiences. Through realistic AI-powered gambling environments, your team practise customer interactions, test decisions, manage emerging risks and develop critical thinking skills in thousands of dynamic scenarios, building confidence and professional judgement before working with customers in the real world
Whether you are seeking innovative workforce training, scalable safer gambling education, or immersive wellbeing solutions, we can help design experiences that deliver measurable impact.
JOHN DABILLReal Impact, Real Results!
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LEE WILLOWS
Co-Founder
Strategic executive leader with more than 20 years of board-level leadership across the gambling, charity, health, education and technology sectors. Founder of YGAM and Community Care Gaming, recognised for developing nationally recognised safer gambling initiatives, influencing public policy, securing major partnerships, and leading evidence-based programmes that deliver measurable social impact. Experienced in governance, stakeholder engagement, research & research commissioning, evaluation, fundraising & commissioning, business development and international organisational growth.
ADRIAN SLADDIN
Co-Founder
Adrian began his career as an English and Drama teacher before progressing to the world of accreditation and qualifications for a UK Awarding Body, latterly as Head of Business Development. He has spent the last decade working in the safer gambling space on a variety of different programmes. He was one of the founders of YGAM, the Young Gamblers Education Trust with Lee Willows, creating their training programme for teachers and youth workers as well as an extensive set of resources for secondary school pupils and university students. In 2017 he created and delivered a level 2 qualification for betting shop managers and staff called ‘Keeping Colleagues and Customers Safe’. The success of this led to his delivering the programme to other companies including Lottoland, Bet Victor and Playtech.
JOHN DABILL
Co-Founder
John Dabill is a seasoned technology leader with a career that spans some of the world’s most pioneering companies in mobile innovation and immersive technology—including Ericsson, BlackBerry, Motorola, and most recently, HTC VIVE.
As part of HTCs EMEA leadership team, John played a key role in shaping the company’s XR and Spatial Computing strategy. Within the VIVERSE division, he led initiatives that helped drive enterprise adoption of immersive technologies, including a very successful Development Partner Program to support real-world XR applications.
Now working as an independent advisor, John partners with startups and scale-ups across the XR ecosystem, helping them navigate and unlock the transformative potential of immersive tech.